How will Artificial Intelligence change the dynamics of digital marketing

Artificial Intelligence (AI) is expected to change the dynamics of digital marketing in several ways: Personalization: AI algorithms can analyze large amounts of data on customer preferences, behaviors, and demographics, allowing for more personalized and targeted marketing campaigns. Automation: AI can automate repetitive and time-consuming tasks such as email marketing, social media management, and content […]

How to leverage social media?

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Social Media is a powerful tool to amplify a Brand’s equity. If done rightly it strengthens the brand awareness & helps to seamlessly connect with the customers in an informal way as well. The challenge is how to leverage it? The following 3 things if focussed properly can help to boost the social media muscle […]