Social Media is a powerful tool to amplify a Brand’s equity. If done rightly it strengthens the brand awareness & helps to seamlessly connect with the customers in an informal way as well.
The challenge is how to leverage it?
The following 3 things if focussed properly can help to boost the social media muscle for a brand.
1) Publish consistent quality posts: A proper brand strategy involves curating quality content on a consistent basis be it on Facebook, LinkedIn, Twitter, Instagram, TikTok, Snapchat, etc.
2) Engage with your audience on a regular basis: This is the next important thing to do for a brand. Having a social media channel but not interacting with the customers may become counterproductive in the long run. Interacting with customers online involves answering their queries, addressing customer complaints & so on. It is important for a brand to have a minimum response time for any such queries.
3) Use analytic tools to know your customers: Analytics are a gold mine to help understand your customers further. It helps to reveal information such as demographics, which posts are doing better, best time/days to post to get the maximum interactions, etc. For a website, Google Analytics is one of the best tools coupled with Google search console. Facebook, Instagram, etc shows considerable insights behind every post & other such info’s.
The various social media channels are Facebook, Instagram, Twitter, Linkedin, TikTok, YouTube, Snapchat, etc. The social media platform Instagram has a more young population as compared to Facebook. In the recent few years, social media platforms like TikTok grew phenomenally and have attracted a young population. Seeing the success of TikTok, Instagram launched REELS as an option while uploading videos to the platform. Albeit this was a good strategy for Instagram. Seeing the success of Tik Tok & REELS, YouTube also followed suit and launched YouTube shorts. A brand when launching its social media presence is always in a dilemma about which social media channel to go with. There is no “one fit all” strategy as the Brand needs to judiciously select the first or first few channels be it Facebook, Instagram, Twitter, TikTok, YouTube, Snapchat, or a combination of these. The pertinent question that a brand needs to ask is what they want to achieve via its social media channels. Is it more brand awareness or to augment its sales so on & so forth.