Digital

There needs to be a harmonious balance between the offline & digital worlds for a brand. Often, we see a disconnect between the two & hence our focus in strengthening the brand in both the worlds. We believe in striving for meaningful & real engagement between the brand & its customers.
❝ Inspiration is the most important part of our digital strategy. ❞

– Paull Young

Digital

“Inspiration is the most important part of our digital strategy.” – Paull Young

The digital strategy of a company stands on three pillars :
– Content Calendar
– Engagement campaigns
– Influencer relations

There has to be consistency in terms of writing, managing and finding the right tone of voice and way of generating content for each platform.

Responsive Website

Aimed at user experience & conversion

Social Media Management

To further strengthen the brand relationship with meaningful online engagements

Search Engine Optimization

Optimize your website with the right key words

User Experience (UX)

Customer centric, user focused approach that would delight you

Mobile Apps

To help transform the customer experience

Digital Activations

Helping to achieve a 360 degrees of brand engagement

Search Engine Marketing

Make every penny count

Content Management

The right content at the right time in the right channels

Responsive Website

A responsive website’s design should respond to the user’s behaviour based on the platform, screen size and orientation. This basically means using a clever mix of flexible grids and layouts, images and CSS media queries.

In layman’s lingo, a good responsive design automatically scales its content and elements to match the screen size on which it is viewed. This helps prevent the visitors on mobile devices from needing to do extra work to read your content.

Social Media Management

With social media becoming such an integrated and part of everyday life of people, most businesses now identify its value to increase their brand’s reputation.

We create and manage the content for LinkedIn Instagram, Facebook, Twitter and YouTube accounts.

“Content is fire; social media is gasoline.” – Jay Baer

SEO

Simply put, when you enter a keyword or phrase into a search engine like Google, the organic results are displayed in the main body of the page. When someone searches for information about your company or brand or services, you would want to rank highly in the end results. We make this happen by ‘optimizing’ your website by providing the right ‘keywords’.

“SEO is not something you do anymore, it’s what happens when you do everything else right.” – Chad Pollitt

Mobile Apps

Never underestimate the importance of Mobile-based App marketing. As of today, mobile devices account for 50% of web traffic, and this statistic is only increasing.

As Mobile App developers, we have ample experience and knowledge in providing solutions and technologies. We deliver complete mobility solutions to meet all types of business needs.

Digital Activations

Our digital recommendations include Ad-hoc digital campaigns, SEO and website design and set-up. All activities will be integrated with PR, marketing and across the various social/ digital platforms when applicable. 

Search engine Marketing

Search Engine Marketing (SEM) is a process of achieving higher website traffic by purchasing advertisements across various search engines. In brief, SEM consists of a series of tools, techniques and strategies aimed at optimizing search engine advertising, looking at appearing on top and get lower costs per click and maximize conversions derived from the ads.

We devise and programme it as one of the best practices to improve the visibility of your website. It enables you to generate a greater number of leads and to achieve a higher lead conversion ratio.

Content Management

The sudden rise of various platforms and new inbound marketing tactics like social media, online video, search engine optimization, mobile, paid media and email marketing has created a need for good quality content.  No wonder more and more organizations are realising its importance and taking ownership. But while it is important to create new content, it is equally crucial to know how best to use it for the company’s growth. All functions of marketing, inbound and traditional, should revolve around content management.

“Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler

Our services

See what we do

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Assessment

a. Consumer & Marketing Mapping
b. Distribution Assessment
c. Competitor Analysis

Strategy

a. Distribution
b. Display
c. Dialogue
d. Digital

Design

a. Traditional & Modern trade outlets
b. Geography assessment
c. Trade Incentive program
d. Sales Incentive program
e. Data & Metrics

Implementation

a. Key amount management b. Third party partnership c. Training

Let's Collaborate. Contact us now!

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