“Inspiration is the most important part of our digital strategy.” – Paull Young
The digital strategy of a company stands on three pillars :
– Content Calendar
– Engagement campaigns
– Influencer relations
There has to be consistency in terms of writing, managing and finding the right tone of voice and way of generating content for each platform.
Customer centric, user focused approach that would delight you
A responsive website’s design should respond to the user’s behaviour based on the platform, screen size and orientation. This basically means using a clever mix of flexible grids and layouts, images and CSS media queries.
In layman’s lingo, a good responsive design automatically scales its content and elements to match the screen size on which it is viewed. This helps prevent the visitors on mobile devices from needing to do extra work to read your content.
“Content is fire; social media is gasoline.” – Jay Baer
Simply put, when you enter a keyword or phrase into a search engine like Google, the organic results are displayed in the main body of the page. When someone searches for information about your company or brand or services, you would want to rank highly in the end results. We make this happen by ‘optimizing’ your website by providing the right ‘keywords’.
“SEO is not something you do anymore, it’s what happens when you do everything else right.” – Chad Pollitt
Never underestimate the importance of Mobile-based App marketing. As of today, mobile devices account for 50% of web traffic, and this statistic is only increasing.
As Mobile App developers, we have ample experience and knowledge in providing solutions and technologies. We deliver complete mobility solutions to meet all types of business needs.
Our digital recommendations include Ad-hoc digital campaigns, SEO and website design and set-up. All activities will be integrated with PR, marketing and across the various social/ digital platforms when applicable.
Search Engine Marketing (SEM) is a process of achieving higher website traffic by purchasing advertisements across various search engines. In brief, SEM consists of a series of tools, techniques and strategies aimed at optimizing search engine advertising, looking at appearing on top and get lower costs per click and maximize conversions derived from the ads.
We devise and programme it as one of the best practices to improve the visibility of your website. It enables you to generate a greater number of leads and to achieve a higher lead conversion ratio.
The sudden rise of various platforms and new inbound marketing tactics like social media, online video, search engine optimization, mobile, paid media and email marketing has created a need for good quality content. No wonder more and more organizations are realising its importance and taking ownership. But while it is important to create new content, it is equally crucial to know how best to use it for the company’s growth. All functions of marketing, inbound and traditional, should revolve around content management.
“Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler