Want to grow your business faster? Learn these 7 digital marketing hacks to help skyrocket conversions and generate more leads!
Digital marketing is no longer an option for businesses, it’s a necessity. Effective digital marketing strategies can help drive sales, generate leads, and increase your reach and visibility online. Find out how to supercharge your business with these 7 essential digital marketing hacks.
1) Create Quality Content.
Consistently creating quality content is one of the best ways to draw in potential customers and build brand loyalty. Content should be relevant, engaging, informative and entertaining. Writing blog posts, creating videos and posting on social media are just a few ways to create content that appeals to your target audience. Investing time into high-quality content can establish trust and credibility with your audience and help you stand out from competitors.
Some of the famous quotes on content are:
- “Content isn’t king, it’s the kingdom” by Lee Odden
- “Content is fire, social media is gasoline” by Jay Baer
- “Content is the atomic particle of all marketing” by Rebecca Leb
- “When creating content, be the best answer on the Internet” by Andy Crestodina
- “Useful & enjoyable & inspired = Innovative Content” by “Ann Handley
- “Content is the reason search began in the first place” by Lee Odden
- “Content marketing is all the marketing that’s left” by Seth Godin
2) Leverage Email Marketing
Email marketing is an effective way to reach your customers and keep them engaged. With a well-executed email campaign, you can drive more sales and build stronger relationships with your customers by providing them with helpful information, engaging content, and promotions.
Email campaigns are a great way to promote brand awareness and build relationships with customers. By sending personalized emails to your customers, you can target high-value segments of your audience and provide them with meaningful content that resonates with their interests. This helps provide valuable information, establish trust, and build customer loyalty over time.
Email marketing has the highest return on investment on ROI for especially for small businesses.
One of the best quotes on email marketing by Chriss Baggott “Not viewing your email marketing as content is a mistake”
3) Leverage Video Marketing
Videos account for 80%+ of consumer internet traffic. Two most popular trends in video marketing are LIVE & Branded ones. Social media has certainly strengthened the power of LIVE videos on Facebook, Instagram, TikTok, etc. LIVE videos are very useful because of its inherently interactive nature that allows a two-way communication between the brand & its audience. The percent contribution of LIVE videos as a part of overall video marketing is growing phenomenally. This makes it imperative for any business to have it as part of its digital marketing strategy.
The best part of doing LIVE videos is that it is not an expensive affair. All one needs is a good quality smartphone & a microphone.
Once the videos are done the next step is to optimize it with all relevant keywords that would help to get the much-needed organic traffic. Simple keywords like “How to” etc. have proved to be great for search related traffic.
Another factor that is crucial is the time duration of these videos. The best way forward is to make shorter, crispier videos that can deliver the much-needed punch rather than videos with more than 3 min or so. The phenomenal growth of TikTok could be attributed to this short & innovative video formats, so also Instagram Reels & YouTube Shorts.
4) Advertise on social media & Search Engine
With the growth of internet & its connectivity, billions of people around the world use social media to share information as well as to make connections to grow their network. There are many forms of social media or channels including blogs, Facebook, Instagram, Twitter, Snapchat, Linkedin, Tiktok, YouTube, Pinterest, instant messaging networks, podcasts, virtual worlds etc.
Hence it is no brainer that effective & efficient advertising on these platforms would help a brand to strengthen its brand equity thereby resulting in increased sales & customer acquisitions.
Leverage A/B testing to optimize & fine tune the best ads for conversion. A/B testing in simplicity means creating two versions of the same content by tweaking the ad creative, using different mix of keywords, etc. & test both the versions for 1 week to 10 days. Once the test is over the key parameters could be compared to decide the best format of the AD.
Leverage Local Service Ads or LSA’s. Inherently they are pay-per-lead ads that have been gaining ground since their release in 2017. Unlike Google ads, one must pay for leads rather than pay for clicks which makes It more useful for your business. One word of caution though; LSA’s are not useful for small businesses especially if budgets are a concern. So, choose wisely.
5) Host Webinars
The term “webinar” is derived from the two words of “Web” and “Seminar”. Webinars are inherently very informational in nature; however, they can be used for marketing a product or service culminating with leads and sales. Some of the benefits of hosting webinars include reaching out to a larger audience without any limitations of the geographies, generating quality leads and sales, besides positioning oneself as an expert in a domain field etc.
6) Harness SEO effectively
SEO stands for Search Engine Optimization. It is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural”, “organic”, or “earned” results
One of the first steps in the digital journey is to create a website. However, if not done properly it may not be of much use in harnessing its power.
The scope of SEO includes three main areas: technical SEO, Content marketing & Authority Development (link building). If these areas are addressed properly then the website would rank higher in organic keyword searches. SEO should not be looked as a short term project as it takes to rank for keywords & the optimization journey. Noticeable results may appear within 2/3 months; however great results would appear in 6 to 12 months of the SEO journey.
7) Wikipedia
Wikipedia is a free online encyclopedia, created and edited by volunteers around the world and hosted by the Wikimedia Foundation.
Advantages of having a Wikipedia page:
- Wikipedia is the 5th most visited website worldwide
- Wikipedia is the “Go – To” place to search for information
- Having a presence in Wikipedia offers credibility to the business
- Having a presence in Wikipedia suggest that the organization is important & trustworthy
- Having a presence in Wikipedia improves the SEO of any website
- Wikipedia is the first source of reference for journalists worldwide
- Search engines will often index these pages when a search is done
5 Digital Marketing tips for small businesses Read here
Kurup Digital Marketing is a boutique digital marketing agency based in Dubai, UAE. We offer tailor-made solutions to clients across various industry verticals, focusing on Digital Marketing, Social Media Management, SEO, SEM, Websites, Mobile Apps, Influencer Marketing, etc. Contact us for all your digital marketing needs.