Details added in by product designers that define the brand.

Have you ever seen a product from afar and just knew: “Oh yeah, that is a Brand-X product.” Yet, there are some brands whose products look like they could be from entirely different companies.

As an industrial designer, I appreciate the details I see other designers place into products to signal the brand. Today, I am going to share some examples of those branded design elements.

A logo is not the only way to denote what company a product comes from. It is far from the best way because a logo can be covered up, and some products cannot have a logo (like food products.)

Products can be branded through color and visual language as well.

For example, Dyson vacuum cleaners are recognizable because of their silver finish and repeating shapes in the product design across their whole line.

These are design details (like the Dyson cyclone tubes) that are so tightly associated with the brand that you know it’s a Dyson when you see it. Moreover, any other brand would look like a half-rate copy if they used the same design element in their product.

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