The United Arab Emirates (UAE) or simply the Emirates is comprised of 7 emirates: Abu Dhabi, Dubai, Sharjah, Ajman, Ras al Khaimah, Umm Al Quwain & Fujairah. Each of these emirates is ruled by an Emir, who collectively form the Federal Supreme Council.
UAE is a modern society comprised of Immigrants, accounting for approx. 88.55% whilst the Emiratis make up the remaining 11.48%. Top 5 populous nationalities include Indian (25%), Pakistani (12%), Emirati (9%), Bangladeshi (7%) and Filipino (5%). Emirati culture is influenced by the cultures of India, Persia & East Africa.
Marketers need to keep the above information in mind while developing a robust 360 degrees of Marketing plan including Digital/Social Media Marketing. Care should be taken to include the Arabic language along with English in any marketing post to effectively & efficiently target the right demographics.
In today’s digital life, there are so many things happening at such a rapid pace that businesses might struggle to cope with the requisite skill sets required to maintain & enhance their digital assets including websites, social media channels (Facebook, Instagram, Twitter, Linkedin, Snapchat, Tiktok, etc.). In this context, it is better for businesses to focus on their core operations and hire digital experts who can leverage the brand strengths in the online world thereby enhancing the brand equity further.
A professional digital marketing agency can help you gain insight into the current market trends, develop a well-crafted strategy, and execute it successfully.
Learn more about the benefits of working with a digital marketing agency:
- Expert Digital marketing agencies carry the experience required to help clients tap into local markets, and to develop effective campaigns taking those markets into account. They understand the local market inside out and can craft a targeted approach designed to increase your chances of success. Quality-driven digital marketing firms understand which factors work locally, how best to engage customers in each region, as well as which channels are most effective for conversions.
- A good digital marketing agency will understand the importance of optimizing reach and engagement in their strategies. They’ll use analytics tools to gain insights on which tactics will be most effective for your particular target audience, and use social media platforms to reach them strategically. Additionally, they should have a comprehensive understanding of SEO principles and know how to use this knowledge to increase visibility across the web.
- Hiring an expert digital marketing agency brings in measurable results. If we cannot measure what we achieve, can we call it a success? In the online digital world, let’s take social media as an example, two of the most important KPIs (Key Performance Indicators) are engagement rate & growth. Average or incompetent agencies focus on the “number of artworks” in a month rather than focusing on the above KPIs.
Some of the characteristics of a good digital marketing agency could be outlined below as:
- Domain expertise in the digital world
- Sizeable portfolio of clients
- Proof of pudding (relevant case studies etc.)
- Good corporate ethics
- Agility to scale up/down when needed
- Ability to be an extended team member of the client it represents & to gel with its business culture, goals, vision etc.
- Great customer reviews (in google & other relevant 3rd party credible sites)
- Ability to innovate & bring in new ideas
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Kurup Digital Marketing is a boutique digital marketing agency based in Dubai, UAE. We offer tailor-made solutions to clients across various industry verticals worldwide, focusing on Digital Marketing, Social Media Marketing, SEO, SEM, Websites, Mobile Apps, Influencer Marketing, etc. Contact us for all your digital marketing needs.