Google my business” listing is a powerful tool that helps businesses to be competitive. It is a must for every organization that wants to succeed in the digitally competitive world. It helps to locate your business when people search on Google Search & Maps thereby helping in the customer acquisition journey. The best part of this is that it doesn’t cost anything. Now, isn’t this cool?

Google is the most widely used search engine in the world, with a market share of around 92%. Other popular search engines include Bing, Yahoo, and Baidu. According to a 2020 report by Statista, Google accounted for 87.35% of the global search engine market share, followed by Bing at 6.63%, Baidu at 2.74%, and Yahoo at 1.22%. In terms of mobile search, Google’s market share is even higher, with over 98% of mobile search queries in the US being made on Google.

These statistics can vary by country and region, but generally, Google is the clear leader in the search engine market, with a very high market share in most countries around the world.

It’s worth noting that Google’s dominance in the search engine market is due to a number of factors, including its ability to deliver highly relevant search results, its user-friendly interface, and its continued investment in technology and innovation.

Google My Business (GMB) is a free tool provided by Google that allows businesses to manage their online presence across Google, including Search and Maps. Having a GMB page can be important for local SEO, as it can help increase a business’s visibility in local search results, making it easier for customers to find the business’s address, phone number, and other important information. Additionally, GMB allows businesses to manage and respond to customer reviews, which can help to build trust and credibility with potential customers. Overall, having a GMB page can be an effective way for a business to improve its online presence and attract more customers.

Just by having a GMB listing, businesses are 60 to 70% more likely to attract potential customers. This is the power of this simple listing. Moreover, a GMB listing helps to understand your potential customers better. From your Google My Business page, navigating to the Insights section will give you a wealth of valuable analytics that breaks down the visibility of your brand/business, who your target customers are, and how they’re engaging with your business.

Creating a GMB listing is simple & easy. All it takes is a few minutes to upload your company logo, cover page, basic info, location details, office hours, etc. You may also add a few photos of your office or warehouse, product details, etc.

GMB profile completes the google profile of a business entity besides providing a great first impression when a search is done.  A GMB listing is like an official website for any organization, especially for SMEs or business startups that do not have a website of their own.

Following are the highlights of having a GMB profile {Google My Business}:

  1. A complete GMB can improve your SEO ranking
  2. It makes your business easily discoverable on Google maps
  3. Potential customers can interact and reach you via phone or email
  4. Customer reviews would help give credibility to your business
  5. GMB is the future of online marketing


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