TikTok was launched in 2017 for IOS & Android outside China; however, it became available worldwide after merging with another Chinese company on 2nd Aug 2018. TikTok has grown phenomenally ever since its launch becoming one of the fastest-growing social media channels worldwide.
By Oct 2020, TikTok surpassed 2 billion mobile downloads which are phenomenal in just 2 years since its launch. Although it witnessed phenomenal growth, especially comprising a majority of the teenage population the channel has been criticized for its addictive nature as well as several inappropriate content, especially in culturally sensitive countries around the world.
TikTok allows users to create their own version of dynamic short video content which can be enhanced with several add-on filters making it look like a professional video. They can either use an available sound byte for their video or use their own. Typically these videos are of 15 seconds in duration, The success of this video-sharing app can be gauged by the fact that other social media channels like Instagram took cues from its success & launched their own version of it called Reels. Similarly, YouTube launched its own version of it called YouTube Shorts.
TikTok is available in over 150+ countries and if your brand’s target audience includes anyone between the ages of 13 and 60, you should be on TikTok right now. Other stats:
- 60% of TikTok users are Gen Zers. Gen Zers are trendsetters.
- TikTok users spend an average of 90 minutes per day (over 1.5 hours) on the platform.
- 29% of consumers that have TikTok installed on their phone use it every day; second to Instagram.
- According to the Wall Street Journal, users currently spend 17.6 million hours per day on Instagram Reels, versus 197.8 million hours per day on TikTok.
Following are the 8 new additions to TikTok:
#1 Schedule in advance
#2 Assign moderators of choice
#3 LIVE Q&A option enabled
#4 2 Users can go LIVE simultaneously
#5 Livestreams based on various categories would be available
#6 Picture in Picture mode enabled
#7 Harmful comments alerts #8 Option of adding keyword filters
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