Is your engagement on Instagram going down?
Is your engagement on Instagram going down? The social media channel Instagram has grown phenomenally since its launch in October 2010, as a photo and video-sharing social media channel. It was launched by Kevin Systrom & Mike Krieger for IOS It is currently owned by Meta Platform It was in Jan 2011 that the channel […]
Importance of Google My Business
“Google my business” listing is a powerful tool that helps businesses to be competitive. It is a must for every organization that wants to succeed in the digitally competitive world. It helps to locate your business when people search on Google Search & Maps thereby helping in the customer acquisition journey. The best part of […]
8 New Additions for TikTok Live Streams
TikTok was launched in 2017 for IOS & Android outside China; however, it became available worldwide after merging with another Chinese company on 2nd Aug 2018. TikTok has grown phenomenally ever since its launch becoming one of the fastest-growing social media channels worldwide. By Oct 2020, TikTok surpassed 2 billion mobile downloads which are phenomenal […]
Montfort’92 Batch, Kansbahal, Odisha
“Childhood friendship is the most beautiful memory that can’t ever be replaced” It was in 1992 that we completed our mystical journey together from early childhood to Class 10 in the mystical place called Kansbahal, Odisha. Kansbahal is a little town in the state of Odisha. It’s located approximately 25 km from Rourkela and comes […]
Brand Priming Brand Equity
The power of brands can seem mysterious; why does the mention Nike have so much more influence than a lesser-known brand? How do we manage our brands to have that power? I wonder that all the time, and you may too. One of the reasons branding works is because of brand priming. Pairing the brand […]
Branded Design Features
Details added in by product designers that define the brand. Have you ever seen a product from afar and just knew: “Oh yeah, that is a Brand-X product.” Yet, there are some brands whose products look like they could be from entirely different companies. As an industrial designer, I appreciate the details I see other […]
Brand Consistency Brand Management
Why It’s Crucial to Keep Your Brand Consistent Consider your logo design. At a minimum, the logo lives on your business cards, brand collateral, and website. That means your logo needs to be scalable and legible across all three of these touchpoints. This includes having the correct size, file compression, and color format. Now, imagine […]